Pengaruh Pengetahuan, Kemudahan Penggunaan dan Kredibilitas terhadap Minat Penggunaan Quick Response Code Indonesian Standard (QRIS)
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Abstract
Penelitian ini bertujuan untuk menyebarkan pengaruh pengetahuan, kemudahan penggunaan, dan kredibilitas terhadap minat penggunaan Quick Response Code Indonesian Standard (QRIS) pada mahasiswa aktif Universitas Djuanda Bogor. Metode penelitian ini menggunakan deskriptif kuantitatif dengan Teknik Simple Ramdom Sampling untuk memastikan objektifitas pemeilihan responden. Ukuran sampel situs menggunakan rumus Slovin dengan tingkat kelonggaran 5%, sehingga diperoleh 390 responden. Analisis data dilakukan menggunakan Structual Equation Modeling (SEM) melalui program SmartPLS 3.0. Temuan penelitian menunjukkan bahwa pengetahuan, kemudahan penggunaan, dan kredibilitas secara parsial maupun simultan berpengaruhh secara signifikan dan positif terhdap minat penggunaan QRIS. Kredibilitas diidentifikasi sebagai faktor paling dominan yang mempengaruhi minat mahasiswa. Keterbatasan penelitian ini terletak pada fokus subjek yang terbatas pada lingkungan satu Universitas. Orisinalitas penelitian ini memeberikakontribusi pada pemahaman perilaku adopsi teknologi finansial pada segmen pelajar aktif di ekosistem kampus.
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